Emerging Social Media Marketing Trends

Social platforms continue to evolve every day with new features and ever-changing algorithms. These rapid changes bring in a plethora of challenges for businesses as they struggle to establish dominance in social media marketing. 

Proactively adapting to these trends ensures an impactful and profitable online presence. Hence, marketers should always keep an eye out for such advancements influencing their existing strategies. In that sense, here is the roundup of some emerging trends in social media marketing. 

Live streams 

The global health crisis in recent times made many go digital with social interactions. Zoom conferences and online video calls have replaced traditional face-to-face meetings. So, naturally, there is a rise in live streaming features on popular platforms. 

Live streaming continues to gain popularity, so it could prove to be critical for SMM strategies for brands. 

Content stories 

Many social media advertising companies utilize Instagram stories for their publishing calendars. On a much larger demographic, 51% of brands are already using videos and stories to interact with target audiences. 

Because of their short format and quirky nature, people tend to spend more time viewing content stories than other types of videos or images. 

Virtual reality 

This technology is not new to digital cyberspace, but the recent boom in online interaction made people search for meaningful interactions virtually. 

Many social platforms are also pushing forward with integrating this technology. Facebook carried out some beta-test versions of their Oculus VR program allowing users to explore and play games together. 

Commerce industry 

Another technology that has been in development for many years is SMM commerce. Facebook and Instagram are incorporating tools and features to support quick shopping with the aim of improving user experience. This technique also helps to shorten the customer journey; thus, reduces abandoned transactions. 

Future outlook 

Anticipating social media marketing trends and incorporating them helps to build an impactful online presence for the future. Marketers must put these advancements into action with a focused approach to ensure envisioned results from their advertising campaigns. 

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