5-Step Guide For Successful Instagram Advertising

With over 800 million active users, Instagram is one of the breakout platforms for marketing. Similar to Facebook, businesses can organically drive customers to their websites or brick & mortar store with well-planned campaigns. Instagram advertising involves posting sponsored content on this platform to attract targeted audiences. It gives them better control over demographics, such as genders, age ranges, locations, and interests. In that sense, learning the ins and outs of a new platform can seem daunting. For this reason, below is a step-by-step guide to starting marketing right away. 


1. Facebook’s ad manager 

Firstly, businesses need a Facebook account to advertise on Instagram since these two platforms are integrated. Through Ad Manager, they can customize features and monitor the performance of each campaign. 

2. Decide objectives 

Each brand has different marketing objectives necessary for their growth. In that context, it is essential to reach Instagram advertising companies or determine goals that are specific, relevant, and measurable. Typically, every company has the following objectives. 

• Brand awareness 

A standard goal for most businesses is increasing their brand awareness. They need exposure to global audiences.

• Reach 

Because of the competitive nature of most niches, companies need to reach their target audiences before their competitors. 

• Traffic 

From their Instagram page, brands can send more visitors to their website or other social media accounts. 

• Conversions 

Another common objective is driving leads to a website and convert them into customers. They also look to monitor these conversions from various sources. 

3. Determine placements 

Once marketers determine the demographics and objectives, they need to find the ideal placement for their ads. They can either choose to display their placements on both platforms or specifically on Instagram. 

4. Setting a budget 

When it comes to budgeting their ads, marketers have two primary options: either they can choose a daily platform or lifetime budget depending on their preference. Since each method has its pros and cons, it is essential to optimize using the right technique. 

5. Launch 

Lastly, choose an ad format depending on the campaign objective and promote with target audiences in mind. If every step is followed heedfully, the launched ads will ensure successful outcomes. 

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