Tap into the effectiveness of selfie marketing

Social media has changed the way businesses function and advertise for better. Nearly for decades, companies relied on printed media and word-of-mouth referrals. Then, they had access to the internet causing ruptures on traditional techniques. At present times, social media are a dominant force in driving new clients to a website. This ultimately leads to an unforeseen rise of selfies. It made its official entry into the Oxford dictionaries a year after and cemented itself as an effective marketing tool. Brands are starting to gradually selfie's potential in boosting awareness and sales. 

Creative control 

Selfie marketing platforms present a matrix of opportunities for brands to leverage every available trend. There are no creative limitations, so it entirely depends on an agency's control to create, strategize, and implement a campaign. They can create their own stories out of any latest topics. As a result, they have more creative control in a project. 


Improved engagement 

Most brands struggle to engage with their target audiences on a personal level because they lack the obvious humane factor in their efforts. People prefer getting associated with personalized service, rather than a mechanical one. Selfies are an excellent way to engage effectively with a target group of users. 

Easier execution 

Running a selfie campaign doesn’t require any extensive planning or preparation. People already have their smartphones and social media accounts. This isn’t also any need for making significant investments. Such self-driven marketing tactics are easier to execute than any alternative techniques. 

Conveying a message 

Images are an excellent way to effectively communicate a message. This creates a sort of competitive edge for businesses, as can distinguish themselves from others. Users also trust brands with relatable messages than ones with complex ideas. Trust and authority are two of the most important factors of online success. 

Brand awareness 

As cited before, selfie marketing is a great tool to boost awareness among new leads. This makes their transformation from newcomers to prospective clients more fluid and stress-free. Businesses also get increased conversions when this technique is implemented in their marketing strategy. For more information call us at 1-866-70-ON-AIR (66-247) visit our social media pages.

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